Trade diversification: how to select a new market

In today’s rapidly evolving global economy, export diversification is a critical strategy to reduce risk and build long-term resilience. Whether you’re new to exporting or looking to expand into additional markets, this 60-minute webinar will help you identify where to grow next, and how to do it strategically.

Hosted by the Trade Commissioner Service (TCS) in partnership with the Forum for International Trade Training (FITT), the session introduces a practical framework for evaluating and selecting promising new markets. You’ll hear from trade experts, experienced exporters, and Trade Commissioners who will share real-world strategies, lessons learned, and tools to support your international growth.

The webinar will feature insights from Chief Trade Commissioner Sara Wilshaw on how the TCS can support your global expansion.