Featuring key travel demand generators and a skilled workforce, Simcoe County has a strong domestic visitor market of professionals and families seeking relaxation through day trips and extended stays
BROCHURE DOWNLOADOur Growing Tourism Sector
Visitor Profile
Access to a thriving market of professionals and families seeking relaxation through day trips and extended stays
9 million
visitors per year
2.7 Nights
Average length of stay
Labour Force
Skilled multicultural industry ready workforce eager to deliver a great brand experience, as well as partnership opportunities with Lakehead University and Georgian College
25,000
Workers employed within the tourism industry
390,000+
People in the regional labour force
Tourist Spending
Visitors spend $1Billion each year: 38% food and beverage, 18% transport, 17% retail/other, 14% accommodation, 12% recreation/entertainment
$149
Average visitor expenditure
6,300
Tourism-related businesses