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TOURISM 

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TOURISM 
Our Four-Season Tourism Industry Is Investment Ready

Tourism  

Less than an hour’s drive from Toronto, with unparalleled natural assets, unique tourism offerings and special events that drive visitation year round, Simcoe County’s tourism sector is positioned for exponential growth.

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Hannah Conroy

Sr. Economic Development Officer 

Phone: 705-816-1183

CONTACT

Featuring key travel demand generators and a skilled workforce, Simcoe County has a strong domestic visitor market of professionals and families seeking relaxation through day trips and extended stays

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Our Growing Tourism Sector

Visitor Profile

Access to a thriving market of professionals and families seeking relaxation through day trips and extended stays

9 million

visitors per year

2.7 Nights

Average length of stay

Labour Force 

Skilled multicultural industry ready workforce eager to deliver a great brand experience, as well as partnership opportunities with Lakehead University and Georgian College

25,000 

Workers employed within the tourism industry

390,000+

People in the regional labour force

Tourist Spending 

Visitors spend $1Billion each year: 38% food and beverage, 18% transport, 17% retail/other, 14% accommodation, 12% recreation/entertainment

$149

Average visitor expenditure

6,300 

Tourism-related businesses

LOCATION
Strong Transportation Network

STRATEGIC
LOCATION

Ideally situated just north of the Greater Toronto Area, Simcoe County’s strong transportation network makes it a great place to do business. Major highways facilitate transportation to Canadian, US and international markets and over 130 million people are within a one-day drive.

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“This region is experiencing a boom in both tourism and new residents who are permanently relocating from the GTA. These conditions create exceptional opportunities for local businesses and significant job creation.”

Jonathan Reid 

General Manager Horseshoe Resort

Sector Leaders

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Contact us

Let us tell you how Simcoe County, Orillia and Barrie will benefit your business.

1-866-893-9300 EXT: 1686
CONTACT US